Nannies have long been vital members of many harassed working parents’ households. Now an army of specialists to take care of every element of child rearing is falling in behind them.
Mothers and fathers are increasingly outsourcing the upbringing of their children. They can employ a professional toilet trainer, someone to teach their child to ride a bicycle and another expert to remove hair lice.
An advertisement was posted this week on the widely used website childcare.co.uk by a 36-year-old mother in Surrey looking for a “professional toilet trainer” for her three-year-old daughter. It provoked mixed reactions.
The mother claimed that she and her husband worked full time in “demanding jobs”. She added: “We have previously tried to train her but unfortunately due to our…